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How to Use Data & Tech as an Advantage in Decision-Making



In a recent session presented by Pharrell's Black Ambition and C-Suite Coach, our CEO, Angelina Darrisaw, shared invaluable insights on how entrepreneurs can elevate their decision-making skills. The event also featured a fireside chat with Freddie Figgers, CEO of Figgers Communication, who discussed leveraging data and technology for strategic decision-making.


Key takeaways from the webinar:

  • Decision-making is a constant: The average adult makes approximately 35,000 conscious decisions daily, and even more for entrepreneurs.

  • Effective decision-making is crucial: Procrastination and indecision can lead to missed opportunities, financial losses, and increased stress.

  • Different styles for different situations: Adapting your decision-making style to the situation can lead to more effective outcomes.

  • Key factors to consider: Economic impact, brand alignment, worst-case and best-case scenarios, opportunity costs, gut instinct, and team dynamics.

  • Utilize decision-making tools: Tools like decision trees, Pareto analysis, and SWOT analysis can help organize, prioritize, and remove biases.

  • Embrace a growth mindset: View failure as an opportunity for learning and growth, fostering confidence in decision-making.

  • Don't underestimate the power of your network: Seek guidance from mentors, coaches, and mastermind groups.


Fireside Chat with Freddie Figgers:

  • Early passion for innovation: Figgers' entrepreneurial journey began in his teens, driven by a desire to solve real-world problems.

  • Social impact as a driving force: Figgers' businesses focus on creating technology solutions that address pressing social issues.

  • The importance of team and culture: Building a strong team with shared values and a supportive culture is crucial for success.

  • Technology as an enabler: Figgers emphasizes the importance of custom technology solutions tailored to specific business needs.

  • Networking and mentorship: Building relationships with other successful entrepreneurs and seeking guidance from mentors is invaluable.


C-Suite Coach, the preferred strategic partner in talent development and business solutions, is dedicated to helping your organization build a trusted workplace while cultivating a thriving culture. Submit a consultation request here to learn more about our services.


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